INTEL

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Winner of 5 Cannes Lions, including Gold in Creative B2B 🦁🦁🦁🦁🦁

Deepfake videos are everywhere now—bringing everything we see across social, news media, politics, and entertainment into question. The very concepts of truth and humanity have never been more uncertain as more and more content is synthetically generated. The good news is Intel developed the first real-time deepfake-detection platform (built on the FakeCatcher algorithm and powered by Intel AI and Xeon processors).

To showcase this breakthrough to decision-makers in cybersecurity and media, we tapped into the real voices of Intel experts across a broad ecosystem of content—from short videos (over 3M views) and gamified TikToks to live AMAs and podcast integrations.

The ultimate goal is to make this technology available to major media outlets, with the aim of establishing a new standard of truth.

Roles: Creative Direction, Writing