GE + New york times
vr FILM + EDITORIAL
GE, in partnership with The New York Times, was one of the first brands ever to offer a VR experience at scale, by leveraging the accessibility of Google Cardboard to reach over 1.3 million readers of the Sunday Magazine. Content included a VR film and an interactive article about the ways nature inspires innovation. The program was covered in Gizmodo, Adweek, Forbes, and Fortune; named to Ad Age's list of Best Branded Content of the Year; and won the Mobile Grand Prix at Cannes and the MediaPost Creative Media Award.
Roles: Editorial Direction, Creative Strategy
Inventors have long looked to nature for inspiration. Leonardo da Vinci and the Wright Brothers, for example, both examined birds to discover the secrets of human flight. Today, scientists and engineers are looking beyond the mere physical forms of nature, however, to higher-level ideas about how biological systems work, evolve and interconnect.